Same Heart, Fresh Look: The New Identity of Gelato&Co.
After a decade of success, Gelato&Co. has embarked on an exciting journey to redefine its brand. This transformation is more than a visual upgrade—it’s a strategic investment aimed at strengthening its identity while staying true to its core values: authenticity, excellence, connection, passion, and lightness.
With over 200 artisanal gelato shops opening annually across the U.S., standing out is more critical than ever. The refreshed look pays homage to the company’s Italian roots while boldly setting the stage for future growth.
Why rebrand? Five key reasons
- A Quality Product Deserves an Iconic Brand: Gelato&Co.’s artisanal creations now have a visual identity that matches their excellence.
- Expanding in the U.S.: A distinctive brand identity strengthens Gelato&Co.’s position in a competitive market.
- Enhanced Customer Experience: Consistency across shops, packaging, and online presence ensures a cohesive brand experience.
- Rooted in Authenticity: The rebrand emphasizes Gelato&Co.’s genuine Italian heritage, setting it apart from mass-market brands.
- Organic Growth: A strong brand identity fuels expansion while maintaining the connection between tradition and innovation.
The core elements of Gelato&Co.’s new identity
Soft, Inviting Typography
Reflects the creamy, comforting nature of gelato.
The “&” Symbol
A nod to versatility, representing excellence not just in gelato but also in pastries and coffee.Reflects the creamy, comforting nature of gelato.
Color Palette
Inspired by soft Italian pastel tones, with light blue as a symbol of artisanal quality and creativity.
Frame
Designed to communicate heritage, craftsmanship, and modernIty—a mark that’s memorable and true to tradition.
Payoff
Evokes the feeling of being in an Italian piazza, delivering an authentic, heartfelt experience.
The Manifesto: speaking to the heart
Gelato&Co. celebrates gelato as a magical word that evokes tenderness, joy, and delight. Rooted in Italy’s rich culinary heritage, every product embodies tradition and craftsmanship. Every scoop is a testament to dedication and passion.
“Our gelato reflects Italy’s love for excellence. Every bite takes you on a journey through tradition.”
A step forward without losing touch with tradition
This rebrand represents evolution, not reinvention. It’s a way to tell Gelato&Co.’s story more vividly and authentically while preparing for the future. While the heart of the company remains unchanged, its renewed identity provides the strength to grow while preserving its deep connection to heritage.
The new look of Gelato&Co. is more than a visual refresh—it’s a celebration of Italian craftsmanship and quality. This rebranding is a vital step in bringing the excellence of artisanal Italian gelato to the forefront, forging deeper connections with customers today and in the future. Thank you for being part of this exciting journey!
